Nike and the Norwegian Football Federation commissioned a new font called Taakeferd. When Norway’s national soccer team first experimented with kits that used a font inspired by the runic alphabet, an ...
In the Middle Ages, the Roman alphabet and runes lived side by side. A new doctoral thesis challenges the notion that runes represent more of an oral and less of a learned form of written language.
The Print on MSN
Norway’s kit revives 1,500-year-old Norse script in FIFA World Cup. It’s a cultural identity
For their 2026 FIFA World Cup kit, Norway have teamed up with Nike to create a custom typeface inspired by the Elder Futhark—the oldest form of the Norse runic alphabet.
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