Nike and the Norwegian Football Federation commissioned a new font called Taakeferd. When Norway’s national soccer team first experimented with kits that used a font inspired by the runic alphabet, an ...
In the Middle Ages, the Roman alphabet and runes lived side by side. A new doctoral thesis challenges the notion that runes represent more of an oral and less of a learned form of written language.
For their 2026 FIFA World Cup kit, Norway have teamed up with Nike to create a custom typeface inspired by the Elder Futhark—the oldest form of the Norse runic alphabet.